TikTok Product Launch & Conversion Campaign

Campaign Type: Engagement & Conversion
Industry: E-commerce
Platform: TikTok
Country / Audience: Philippines

Project Overview:
Created a follow-up TikTok video campaign to promote the product, focusing on maximizing reach and driving new followers.

Services Provided:
- Campaign Setup & Optimization
- Creative Strategy (video hook, captions, hashtags)
- Audience Targeting (Interests & demographics)
- Tracking & Reporting

Campaign Results:
- Video Views: 459K
- Total Play Time: 1044h:17m
- Average Watch Time: 9.48s
- Followers Gained: 205
- Engagement: 3,048 likes / 234 comments / 337 shares

Key Learnings:
Longer reach campaigns require strong visual hooks and clear call-to-action in first 3–5 seconds.